• Out of the box thinking: The company has marketing team but completely occupied with their ongoing activities. Also they would like to apply out of the box approach in the lead generation function with less marketing budget.

• ABM Approach: Company wanted to do target based approach with lot of customization in the email unlike a mass email.

• Less Budget: Since their marketing budget is limited, they wanted to keep the B2B Email Marketing budget in control without affecting the performance and commitment.

• Lime Outreach, took charge of B2B Email Marketing and spent time in understanding their ICP, Buyer behaviour, Need assessment.

• Launched 1st Email Marketing Campaign in 5-days with lot of personal customization to avoid mass email impression.

• On the process, we demonstrated A/B testing, sequence optimization for the better delivery, and response rate.

• Lime Outreach, helped them with newsletters, event registration’s, webinar email promotions as well.

• Over the period of 1-year with the ABM Based Marketing approach, 22 deals generated from Medical, Industrial Automation, Agriculture, and Automotive domains.

Company name: Confidential
Offerings name: Embedded System on Modules
Employees size: 100+
Industry: Electronics
Audience: Electronics, PCB Design, End-End Product Developers.
Type of business: B2B
Country: United States of America.

Research: LinkedIn, Google, ZoomInfo, Apollo.io
Accounts & contacts: LinkedIn, Apollo.io
Email sending: Apollo.io
SMTP IP: SendGrid Dedicated IP
Email validation: Never Bounce
Mailboxes used: 5

Budget: $1500/month
Customer rating: 4.5/5
Customer feedback: “The team at Lime Outreach is professional, responsive, and truly understands our business.”