• Lack of projects: The company has great offerings, but no upcoming projects.

• No budget for marketing: The company has no marketing budget to initiate any level of marketing to address Industrial Automation and Robotics market with their machine vision smart camera.

• No prior marketing experience: Company is small in size and most of them are engineers with less marketing experience.

• No bandwidth They don’t want to invest in building a marketing team internally, given the market risk, scalability, and cost cutting.

• Lime Outreach, took charge of B2B Email Marketing and spent time in understanding their ICP, Buyer behaviour, and Need assessment.

• Over 500 USA based accounts identified that matches with the buyer persona from Industrial Automation industry.

• Launched 1st Email Marketing Campaign in 5-days with lot of personal customization to avoid mass email impression.

• On the process, we demonstrated A/B testing, sequence optimization for the better delivery, and response rate.

• Lime Outreach, helped them with newsletters, event registration’s, and other marketing needs as well.

• Achieved 6-Deals in 90 days, that helped them can scale their business for the next 5years.

Company name: Confidential
Offerings name: Machine Vision Smart Camera
Employees size: 25+
Industry: Industrial Automation & Robotics
Audience: Automation System Integrators, Vision Inspection Systems.
Type of business: B2B
Country: United States of America.

Research: LinkedIn, Google, ZoomInfo, Apollo.io
Accounts & contacts: LinkedIn, Apollo.io
Email sending: Apollo.io, Smart Lead
SMTP IP: SendGrid Dedicated IP
Email validation: Never Bounce
Mailboxes used: 5

Budget: $1500/month
Customer rating: 4.5/5
Customer feedback: “Lime Outreach helped us in achieving many productive meetings in a short span of time. Their engineering + marketing experience is niche. We highly recommend their services!”