How Lime Outreach Generated 209 Qualified Meetings for a California Medical Device Electronics Engineering Company

Despite having strong engineering capabilities, the company faced several challenges in scaling its lead generation and GTM marketing efforts.

Reaching the Right Medical Device Engineering Buyers

The company needed to connect with engineering leaders and product development teams responsible for developing new medical devices.

However, traditional marketing channels such as generic digital advertising and trade shows failed to consistently reach highly specialized technical decision-makers.

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Lack of a Predictable B2B Lead Generation System

The company relied heavily on referrals, existing relationships, and occasional inbound inquiries.

While referrals generated some opportunities, they did not provide a predictable and scalable pipeline of new engineering projects.

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Difficulty Scaling B2B Cold Email Outreach Internally

The internal team attempted outbound email campaigns but faced issues including:

• Poor email deliverability

• Low response rates

• Difficulty identifying the right engineering contacts

• Messaging that failed to resonate with technical audiences

Without the right infrastructure and strategy, the campaigns produced limited results.

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No Structured GTM Strategy for Engineering Services

Although the company had strong engineering expertise, they lacked a clear go-to-market strategy to position their services to medical device companies.

They needed a GTM marketing strategy specifically designed for engineering companies selling complex technical services.

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Difficulty Identifying Companies Developing New Medical Devices

Many engineering services companies struggle because they target broad industries rather than companies actively developing products.

The company needed a strategy to identify MedTech companies currently developing new devices requiring electronics and embedded systems engineering.

Lime Outreach designed a targeted B2B lead generation and GTM strategy specifically for engineering companies.

Strategic B2B Cold Email Outreach Campaigns

We launched targeted B2B cold email outreach campaigns aimed at medical device companies developing new products requiring electronics and embedded systems engineering.

The outreach focused on companies building:

• Diagnostic medical devices

• Wearable health technology

• Surgical equipment

• Healthcare IoT devices

• Connected medical products

This allowed the client to reach engineering leaders responsible for product development decisions.

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Ideal Customer Profile (ICP) Development

We worked closely with the client to define their ideal customer profile (ICP).

Target companies included:

• Medical device startups

• MedTech product development companies

• Healthcare technology firms

• Diagnostic equipment manufacturers

• Wearable health technology companies

Key decision-makers targeted:

• VP of Engineering

• Director of Product Development

• Hardware Engineering Managers

• Embedded Systems Engineers

• CTOs of MedTech startups

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High-Quality Prospect Database Creation

Our team built a high-quality prospect database using:

• LinkedIn Sales Navigator

• Apollo.io

• MedTech industry directories

• Engineering communities

This ensured outreach campaigns targeted companies actively developing new medical devices.

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Personalized Messaging for Engineering Buyers

Technical buyers respond best to messaging that clearly communicates engineering value and expertise.

We developed highly personalized messaging that highlighted how the client could support:

• Medical electronics design

• Embedded firmware development

• PCB design for medical devices

• Rapid prototyping and product development acceleration

• Engineering support for regulated medical devices

This helped capture the attention of engineering leaders responsible for product innovation.

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Campaign Optimization

Campaign performance was continuously optimized through:

• Subject line testing

• Persona-based email sequences

• Messaging improvements

• Industry segmentation

• Deliverability optimization

These improvements significantly increased reply rates and meeting conversion rates.

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Lead Qualification and Meeting Scheduling

Lime Outreach handled the entire lead engagement and qualification process, including:

• Responding to prospects

• Qualifying engineering project opportunities

• Scheduling meetings with the client’s engineering leadership team

This allowed the client to focus entirely on technical discussions and project scoping calls.

Company name: Confidential
Offerings: Electrical, SW, HW, FW, Embedded, RF, Biomedical Engineering Services
Employee size: 50+
Industry: Medical Devices, Consumer Electronics
Audience: CEO, CTO, VP – Engineering, Engineering Manager, etc
Type of business: B2B
Country: California, United States of America

Research: LinkedIn, Google, Apollo.io, engineering communities, Clay
Accounts & contacts: LinkedIn Sales Navigator, Apollo.io
Email sending platform: Apollo.io
SMTP infrastructure: SendGrid Shared IP
Email verification: NeverBounce,ZeroBounce
Mailboxes used: 10