Marketing Challenges
• Less bandwidth: The company was dependent with only a fixed set of customers from Semiconductor Industry. Wanted to grow with many customers and segments but doesn’t have skilled resources to run any marketing programs.
• Poor Lead Flow: Monthly lead flow was less, and sales funnel was empty.
• No Awareness about Email Marketing: No previous experience in email marketing implementation.
Solutions Given
• Lime Outreach, took charge of B2B Email Marketing and created ICP for their offerings, Industry mapping, Email Sequence, Contact database creation tailored to their offerings.
• Launched Email Marketing Campaign and resulted with overall 184 responses in 150-days. Lead flow got increased month on month, that made sales team engaged with set of leads in their pipeline.
• On the process, we demonstrated A/B testing, sequence optimization for the better delivery, and response rate.
• 16 Leads converted into Deals!
8K
Total Contacts
25.5K
Total Emails
24K
Total Deliveries
322
Total Responses
38
Total Meetings
16
Total Deals
Customer profile
Company name: Confidential
Offerings name: Semiconductor Test Automation Software Development Services
Employees size: 300+
Industry: Semiconductor
Type of business: B2B
Country: United States of America.
Tools we used
Research: LinkedIn, Google, ZoomInfo, Apollo.io
Accounts & contacts: LinkedIn, Apollo.io
Email sending: Apollo.io
SMTP IP: SendGrid Dedicated IP
Email validation: Never Bounce
Mailboxes used: 4
Budget & feedback
Budget: $1250/month
Customer rating: 4.5/5
Customer feedback: “Lime Outreach transformed our lead generation efforts, increasing our lead flow and converting 16 leads into deals within 150 days. Their expertise in B2B email marketing and engineering industry knowledge was invaluable!”
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